He Said, “Study The Most Successful Companies, Not The Most Successful People.”
“Study the most successful companies, not the most successful people.”
This was the answer a mentor of mine gave me when I first started my own business and asked him what I should be doing in the beginning.
It seemed too simple. I was hoping for grand breakthrough marketing and sales tactics.
No. It was simple, but not easy — Study the most successful companies and apply what they are doing to your personal life. If you find any single person in a company admirable and successful, imagine the collective brainpower of an entire boardroom of people, of equal caliber and ability to that person, who make decisions for that person’s company.
Ok. So I hit the ground running hard on learning everything I could about the most successful companies — Google, Facebook, Apple, Amazon, Exxon, etc.
Quickly I learned what a challenge this was. See most people, study other people. Which is why many successful people have biographies, books, articles written about them, etc. But I needed this level and depth of information, not on one person, but their entire company.
And most of what is written out there about companies is usually an opinion of an outsider looking in on why, how, and what XYZ, inc. is doing. Good, but nothing I felt comfortable building a foundation on. To me, it was the equivalent of the dude standing in the background of a news reporter and saying they know the news.
Sure. However, I don’t know what information they are taking into account and what other information, that might have weight, that they are dismissing.
See the tough part is — you have to be plugged into the many announcements of many companies consistently over a long period of time. And soon, you start to catch a trend.
A big trend with some of the world’s most successful companies is to make a lot of money selling a product or service and then take the proceeds and invest them into real estate.
Check this out:
Apple Park is one of Earth’s most valuable buildings.
Uber could invest $125 million for potential office in Deep Ellum.
Google Drops Another $1 Billion on Bay Area Real Estate
Amazon Building Largest Industrial Building In Colorado
And the list could go on and on…
If there is anything to take away from this, it is that even some of the biggest disruptors of our day and age are still following some fundamentals. Real estate is a great investment avenue.
If you are looking to start studying the most successful real estate and start playing by the rules they play by in order to shift the future of your family and yourself by investing in income-producing real estate, schedule a call with myself or my team.
Talk soon,
mitchell
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For the last two decades, there has been a democratization of data out there for all aspects of our life.
However, there is still a monopoly on how to use the data to make informed investing decisions in Real Estate. My goal is to disrupt that monopoly. Being a Commercial Broker in Dallas, I have had the opportunity to work with some of the biggest names in Real Estate and how they analyze Real Estate and make Real Estate decisions.
If you would like to join me in this disruption, hit the follow button!
